Steve Perry’s Magical Journey
What does former Journey frontman Steve Perry have to do with marketing? Well, here…let Mitch Joel explain:
Bands are brands. Among the many things they have in common is the cult of personality. In many cases, people are brand ambassadors. Microsoft is known for Bill Gates; Apple for Steve Jobs. Pearl Jam for Eddie Vedder; the Police for Sting. This is just another example of the branding lessons we can glean from rock and roll marketing.
Mitch joins a powerhouse cast of presenters at BrandCamp University 2009. They’re lucky to have him.
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